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Five Content Marketing Methods That Go Beyond Blogging

By Alexandra Davis

When people hear the term “content marketing,” they immediately think of blogging. For most busy lawyers, the prospect of fitting blogging into an already packed schedule is daunting: How many topics can possibly fill a 1,000-word blog post? How can you keep your content interesting before the well runs dry? And, above all, how are you supposed to make time to keep up with your online presence when you already have a full plate?

Although blogging is indeed a highly effective content marketing method, it’s not the only one. In fact, the concept of content marketing long predates blogs. Today, it takes on a sundry of shapes and forms.

What is so beneficial about content marketing is that it allows ample room for creativity and innovation. At the heart of content marketing is telling a compelling story; the medium you choose in which to do this means little. What matters most is the content that fills the pages, the impact it has on your customers, and the relationships it ultimately cultivates.

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