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Pause Before Adding Clients On Social Media

By Alicia Mitchell-Mercer
Increasingly, we’re seeing attorneys and paralegals connecting with clients on social media including LinkedIn and Facebook. When I ask why, I’m hearing that social media connections (e.g. Facebook) make the client feel like they are more than just a file. I think there’s also this belief that it’s an inconspicuous way to get your name out there and connect with their connections who may require legal services. From a marketing perspective, it may make sense to have a social media presence that includes the clients you serve, but is it a good idea?
Here are reasons to think carefully before sending or accepting a connection request:

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