By Rebecca E. Crandall

Most attorneys advising new breweries remember to ensure no other brewery exists with the same name the client has selected.  The work relating to that brewery’s trademarks does not, however, end upon successful naming of the brewery itself.  Unless a brewery sticks to generic names for its beers (e.g., IPA, pale ale), it may run into trouble in days or years from opening unless the same analysis is conducted for each individual beer name.

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