Keynote Speaker Stan Phelps On Empathy, Wellness and Millennials

This year’s NCBA Annual Meeting theme is wellness and how legal professionals can achieve it. In preparation for the event, we talked with speakers scheduled to present at Annual Meeting for a series of quick-read Q&As. Click here for Q&As with Annual Meeting speakers Laura MahrJeena Cho and April Harris-Britt. Admission to all speaker presentations, including those for CLE credit, is included in registration.

NCBA Annual Meeting 2019
Stan Phelps on Embracing Wellness
Friday, June 21
Find more details about Annual Meeting and registration here.

By Amber Nimocks

Stan Phelps’ Goldfish book series focuses on strategies to help businesses to drive differentiation, increase loyalty, and promote positive word of mouth. Phelps, who lives in Cary, is a TEDx Speaker, Forbes Contributor, and IBM Futurist and his career has included marketing leadership roles with Adidas, International Management Group, PGA of America and Synergy.

In his opening keynote, Phelps will make the case for investing in health and wellness programs for work and life and share the unique challenges that Millennials/Gen Z face with the issue. Phelps holds a JD/MBA from Villanova University.

Q: At the center of your books is the idea that brands can set themselves apart by doing the little extra things. How does that idea relate to wellness?

A: Employee engagement is vital to the growth of an organization. Companies with an engaged team grow three times faster than the competition. Wellness is a key building block of engagement and smart organizations will have numerous programs to promote a healthy working environment. It’s not a one-size-fits-all approach to wellness. It’s about doing the little things to connect with employees.

Q: Which color goldfish led you to the insights you will offer during this presentation?

A: Green Goldfish covers the different keys to employee engagement. My co-author Lauren McGhee and I looked at over 1,000 crowd sourced examples to see how organizations could effectively impact engagement.

Q: What role does empathy play in your philosophy toward wellness?

A: Empathy is critical when building wellness programs. Only when we can understand the needs and challenges of others, can we address everyone’s needs.

Q: What are the unique challenges that Millennials/Gen Z face regarding to health and wellness, work and life?

A: Gallup Workplace has found that millennials specifically desire jobs that promote their personal well-being. They define wellness as encompassing five different factors: purpose, social, financial, community, and physical. Unfortunately, Gallup and Healthways have discovered that the Y generation is the least likely of all generations to thrive in every one of the five wellness elements. At the time of this study, only five percent of employed millennials were thriving in all five of the elements, and only seven percent of workers in all generations combined were doing the same. The solution? Get to know your employees. Find the time and the process to discuss which of the five components your company is not fulfilling for them.