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One Lawyer’s Clio Cloud Takeaway: For Potential Clients, Waiting Is the Hardest Part

By Brandon Huffman

I recently attended the Clio Cloud Conference in New Orleans – thanks to an NCBA social media contest (#myNCBA)!

The conference was a tremendous chance to surround myself with other lawyers and professionals who view changes to legal technology as opportunity.

I was able to see the reveal of a new Clio UX/UI and now have insider access to it for my firm. I was able to connect with vendors and get up close and personal with the developers behind the software that is the backbone of my organization.

The biggest single takeaway for me, though, was about a larger trend in the legal industry. Last year’s Clio trends report showed the dismal efficiency in most small law firms (three quarters of work hours are not realized as collections). This year, there was a bit more nuance in the report, and the most interesting nugget, to me, was the survey of legal consumers.

In that survey, they discovered that the single most important factor to consumers considering legal services is the speed with which the lawyer contacts them. This means your “I try to get back to inquiries within 24 hours” policy is a dinosaur. If attorneys are waiting a full day to reply, especially to a potential new client, they should count on that client moving on.

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