Author: Erik Mazzone

A Tale Of Two Legal Tech Conferences: Artificial Intelligence, Practice Management And More

Erik6By Erik Mazzone

It was the best of conferences, it was the … actually, they were both pretty good.

Not exactly Dickens, is it?

I recently attended two legal technology conferences. They were interesting both for their similarities (“The future is now!”) and their differences (evolutionary or revolutionary change). The first conference – eponymously called the Clio Cloud Conference – was put on by the maker of practice management software Clio.

The first notable thing about the Clio Conference was that it is a legal technology conference that is not put on by a bar association, trade association, or media company. It is a user conference – common in technology circles but not in legal tech. As adoption of legal technology increases, the rise of the user conference nods to the need for educational offerings that are product and platform-specific. It makes sense: Once a firm is spending lots of dough on a particular product, they’re going to be a lot more interested in how to make that product sing than in another survey course that’s a mile wide and an inch deep.

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Here’s What Should Be Keeping You Up At Night

Here’s an actual email1 I received from a consulting client at the Center for Practice Management.

Dear Erik,

I think it is time for me to ramp up my firm’s online marketing efforts, but nothing I’ve done so far seems to work. It’s almost frustrating enough to make me miss the Yellow Pages.

Sincerely,

Sleepless in Search Engine Land2

And my reply3.

Dear Sleepless,

I’m sorry to hear about your frustration with online marketing. The place I would start with this is thinking about what keeps your clients up at night. To get your gears turning, here’s a list of things that keeps me up at night:

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